Singapore's Matchmaking Services Booming: Attraction across Generations

The popularity of matchmaking services in Singapore has seen an upward trajectory over the last few years. The reason for this surge can be attributed to multiple factors - a more accepting societal attitude towards such services and individuals opting for a more refined, reliable method to find their soulmate.

Among these clients is a surprising demographic: younger singles in their early twenties. A local dating agency has reported that their total sign-ups and inquiries have increased by 30 over the past two years, with an influx of new members as young as twenty-one years old. Ms. Sharon Ng, Country Lead of GG, an offline platform associated with the popular dating app Paktor, noted this shift in demographics was unexpected.

Ms. Violet Lim, CEO and Co-Founder of Dating Agency Lunch Actually, further elaborated that her company used to cater mnly to individuals aged 25-40 but has witnessed a steady increase from ages 21 to 24 recently.

This rise in younger clientele isn't isolated; there's an uptick at the other of the age spectrum as well. The agency is witnessing an increase in demand among singles in their fifties to seventies, often divorcees or widows and widowers seeking a second chance at love.

The festive period around Chinese New Year and Valentine’s Day has also seen a notable surge in matchmaking services' business. Lunch Actually typically experiences a 15-20 increase in sign-ups during these months due to the holiday's momentum that triggers thoughts about relationships and marriage. Similarly, GG sees an uptick starting two months before Christmas through February.

One of the reasons cited for this shift is that younger individuals are more open to dating due to online platforms but have experienced disappointments on dating apps, leading them to seek professional matchmaking services instead. They prefer a curated experience where they can sit back and enjoy their dates with no worries about scammers or misinformation.

Lunch Actually's Ms. Lim also observed that the current clientele is more mature in their approach to relationships - planning every aspect from finding a partner to settling down and family life. This contrasts with previous clients who might have been less prepared for commitment.

In summary, matchmaking services are experiencing an increase in demand across age groups due to societal shifts and individuals seeking a more reliable dating experience. The younger generation is embracing professional help more than ever before, while older singles look for second chances at love.
This article is reproduced from: https://www.channelnewsasia.com/singapore/dating-agencies-online-apps-matchmaking-series-younger-singles-valentines-love-4122796

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