Singapore's Dating Agencies Thrive as Younger and Older Singles Seek Professional Matchmaking

Younger Singles Turn to Dating Agencies for Matching Services

Singapore's dating agencies have experienced a steady rise in demand for professional matchmaking services, thanks to growing acceptance of such services and an increasing preference for a curated and reliable approach to finding romantic partners.

Agencies are particularly noticing a tr with younger demographics-those in their early 20s-who seek help from these services more than ever before. One dating platform has reported a significant 30 increase in total sign-ups and inquiries over the past two years, with many of its youngest clients being under the age of 25.

According to Sharon Ng, Country Lead for GG, part of local dating app Paktor, this shift is unexpected but marked:

Previously, our youngest clientele were aged between 25 to 27. However, we have seen a notable increase in clients within the range of ages 21 to 24. I asked them why they're seeking professional help and how online dating isn't enough for them, she explned.

A Broader Audience

Another popular service provider, Lunch Actually, also acknowledges that their clientele has evolved over time. They once catered mnly to individuals in their late 20s through early 40s but have recently observed an increase in clients aged under 35 and older singles seeking new opportunities for love.

We've been noticing more singles ranging from the mid-to-late thirties up to those in their seventies. This demographic includes divorced or widowed individuals looking for a second chance at finding love, sd Violet Lim, CEO and Co-founder of Lunch Actually.

Seasonal Spikes

As Valentine's Day and Chinese New Year approaches, dating agencies see an additional surge in inquiries and sign-ups. Lunch Actually typically experiences around 15-20 more sign-ups during these festive periods, attributed to the motivational effect of holidays on personal relationships.

Meanwhile, GG sees its busiest period starting about two months before Christmas and lasting until after February 14th. A significant spike occurs in January as people make resolutions for the new year.

Age Demographics Shift

The rise in younger clients is not just happening at one of the age spectrum; there's also an increasing interest from older individuals looking to explore dating options later in life.

While these younger individuals approach dating with a more mature mindset, planning their relationships meticulously-from finding a partner to securing housing-indicates a growing sophistication in this demographic's attitudes towards romance and marriage.

Secure Connections

Another significant factor driving the popularity of matchmaking services is the perceived security they offer compared to online platforms. Members can rest assured that the information provided by others is accurate, reducing risks associated with scams or misinformation.

Moreover, agencies provide additional value through relationship coaching and guidance on dating etiquette and personal grooming, making their services appealing to those seeking a more guided and structured approach to finding love.

In summary, Singapore's matchmaking industry thrives on evolving preferences for younger and older singles alike. The shift towards professional services highlights the increasing demand for secure, reliable connections in today's digital age of romance.
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