Singapore's Digital Matchmaking Industry Booms, Attracting Younger and Older Clients

The digital matchmaking industry in Singapore is experiencing an upward trajectory as dating agencies witness a steady rise in demand for their professional services. This surge can be attributed to several factors, including evolving attitudes towards matchmaking and the growing tr of individuals pursuing curated, reliable methods for finding their ideal partners.

A notable demographic shift has occurred, with younger singles -- those in their early 20s -- joining the clientele mix. According to Sharon Ng, Country Lead at GG, an offline platform linked to local dating app Paktor, this young client base has expanded significantly over the past two years. She reports a staggering increase of around 30 in new members aged between 21 and 24 years old.

Ms Violet Lim, CEO and Co-Founder of dating agency Lunch Actually, shares similar insights on changes within her company's client base. Traditionally focused on individuals in their late 20s to 40s, the firm is now attracting a more youthful clientele, many with serious intentions for long-term relationships and marriage.

Another unexpected tr emerges at the opposite of the age spectrum; singles aged 50 to 70 are increasingly seeking matchmaking services. This group includes divorcees and widows or widowers who are looking for second chances in love.

Demand spikes particularly around festive periods, especially leading up to Chinese New Year and Valentine’s Day. Lim notes that the holiday season often prompts individuals to reconsider their relationship status and contemplate finding a partner. At Lunch Actually, she reports a 15 to 20 increase in sign-ups during such times, with December being the crux of this period.

GG experiences its peak demand approximately two months before Christmas and lasting through February. January is often marked by a surge as people make New Year's resolutions related to their personal lives, including potential romantic pursuits.

Online platforms are credited for making young individuals more open to dating but also highlighting the limitations of online interactions. This has led some younger clients to seek professional matchmaking services where they can bypass the uncertnty and risk associated with online dating, such as scams or misinformation.

GG offers relationship coaching alongside its matchmaking services, guiding clients through essential aspects like dating etiquette and personal grooming. Ms Ng notes that the clientele's approach to finding love is becoming more strategic and mature, with many now pre-planning stages of their relationships -- from initial courtship, securing a stable living space, marriage, and potentially starting a family.

To better serve its diverse audience, matchmaking agencies are evolving their offerings to cater to these changing needs. This includes providing not just match-making services but also relationship coaching and advice on personal development aspects that may impact long-term compatibility and partnership success.

The digital age is reshaping traditional dating landscapes, and these trs indicate a growing reliance on professional matchmaking services for navigating the complexities of modern relationships in Singapore.

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