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Exploring the Popularity, Barriers, and Perspectives on Dating Apps Usage in Singapore: Insights from Recent Studies
In today's digital age, online platforms have become an integral part of our social lives, especially when it comes to matters of love. From traditional matchmaking services like Paktor and Lunch Actually to global giants such as Tinder, Bumble, and Coffee Meets Bagel, there is a plethora of options for Singaporeans seeking connections through virtual channels.
serves as the first installment in a three-part series that delves into the landscape of dating app usage among Singapore residents. We will uncover the prevalence of dating app users across demographics, unveil the most popular apps, and compare how various user groups on different platforms perceive love and relationships.
How Many Singaporeans Have Ever Tried Dating Apps?
The latest insights from YouGov Surveys indicate that nearly a quarter 24 of Singapore's population have engaged with at least one dating application before. The usage rate remns consistent across gers, although the Malay community stands out with almost a third 34 having used dating apps.
Youth, particularly those in Gen Z and Millennials, are significantly more inclined to embrace online dating compared to their Gen X and Baby Boomer counterparts.
Which Dating Apps Dominate Singapore's Market?
Amongst Singaporeans who have utilized dating applications, an impressive 59 have experienced the world of Tinder by Match Group, making it indisputably the most popular platform. Coffee Meets Bagel follows closely behind with just under half 46 of users having made use of its services.
OkCupid and Bumble share the third spot as a third of dating app users in Singapore have interacted with them.
Turning to homegrown offerings, approximately one in seven daters has stepped into either Lunch Actually 14 or Paktor's virtual matchmaking scene 13.
What Kind of Relationships Do Users Seek on Various Platforms?
When it comes to the kind of relationships they are looking for on each platform, users reveal varying aspirations.
Coffee Meets Bagel boasts a notably high percentage of serious daters who aspire to find exclusive companionship or marital partners 68 and 58, respectively. This contrasts with eHarmony and Lunch Actually, where such aspirations form the largest segment across all apps.
In contrast, platforms like Hinge and Bumble feature the most significant portion of users actively seeking serious relationships, with a focus on romantic exclusivity 76 and 63 respectively. However, tying the knot or entering a lifelong partnership is less of an aspiration for these platforms compared to others.
Tinder presents an intriguing picture. The smallest proportion of serious daters looking for exclusive relationships 54 or marriage partners 41 can be found here. Instead, those seeking new social connections make up 61 of the user base.
Casual dating and hookups are more prominently sought after by a higher percentage of Tinder users compared to platforms that emphasize long-term commitments.
Insights from This Study
This study shines a light on Singapore's evolving online dating landscape. It highlights the diverse preferences among different age groups, emphasizing the popularity of global giants like Tinder alongside traditional matchmaking services and locally developed apps.
As digital platforms continue to shape our social interactions, it will be interesting to observe how these trs evolve in response to changing societal norms and technological advancements.
Cover photo by Oscar Wong
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Singaporean Dating Apps Usage Insights Popularity of Digital Matchmaking in SG Age Based Preferences for Online Dating Most Downloaded Dating Apps in SG Relationship Goals on Various Platforms Evolving Online Dating Trends in Singapore